Tressa L. Robbins (aka @tressalynne)
As Client Onboarding Vice President for Burrelles media intelligence company, I work with major accounts to ensure successful customer onboarding, and conduct web portal and SaaS training on media monitoring, reporting/analytics, media outreach, press release distribution, and social media, as well as consult with clients on industry best practices.
Articles I’ve written have appeared on the Burrelles Fresh Ideas blog, PR Daily, HubSpot, Spin Sucks, and others. In addition to writing, I speak at national and regional PR-related events. *For more info, see “Speaker Bio” page.
My side hustle is freelance writing. I create content, write blog posts, write business communications, do ghostwriting, and can take technical documents and translate for user-level clarity.
I’m an active member and past president of the Public Relations Society of America (PRSA) St. Louis chapter and am professional adviser to Southeast Mo State U PRSSA (collegiate level PRSA). Previously, I served PRSA St. Louis as technology chair, social media manager, national voting delegate, university relations liaison, event coordinator, and as the 2015 PRSA Midwest District Conference Chair. I’ve also been a guest instructor at Southeast and currently serve on the university Mass Media Dept. Professional Advisory Council. I am also a member of PRCA, the world’s largest public relations professional organization with a presence in 66 countries worldwide.
As a remote worker, I get to enjoy amazing views of the Ozark Foothills from my home office (our property is adjacent to Clearwater Lake and Missouri Conservation land in Southeast Missouri). I love my (rescued) dogs, and enjoy country music, boating, swimming, camp fires and other outdoorsy-type stuff.