Tressa L. Robbins (aka @tressalynne)
As Implementation & Onboarding Vice President at BurrellesLuce, I work with major accounts to ensure successful onboarding and perform web portal training on media monitoring, reporting/analytics, media outreach, press release distribution, and social media, as well as consult with clients on industry best practices.
Articles I’ve written have appeared on the BurrellesLuce Fresh Ideas blog, PR Daily, HubSpot and others. In addition to writing, I speak at national and regional PR-related events. *For more speaker info, see “Speaker Bio” page.
I’m currently serving as Technology Chair on the Board for Public Relations Society of America (PRSA) St. Louis chapter and am professional adviser to Southeast Mo State U PRSSA (collegiate level PRSA). Previously, I served as president, social media manager, national voting delegate, university relations liaison, event coordinator, and as the 2015 PRSA Midwest District Conference Chair. I’ve also been a guest instructor at Southeast and currently serve on the university Mass Media Dept. Professional Advisory Council.
When not working, my husband and I enjoy our property adjacent to Missouri Conservation land and Clearwater Lake, in the beautiful Southeast Missouri Ozarks. I love my (rescued) dogs, and enjoy country music, boating, swimming and other outdoorsy-type stuff.