About Me

Tressa L. Robbins 
(aka @tressalynne)

As Client Onboarding & Implementation Vice President at BurrellesLuce, I work with major accounts to ensure successful onboarding, and perform web portal and SaaS training on media monitoring, reporting/analytics, media outreach, press release distribution, and social media, as well as consult with clients on industry best practices.

Articles I’ve written have appeared on the BurrellesLuce Fresh Ideas blog, PR Daily, HubSpot and others. In addition to writing, I speak at national and regional PR-related events.  *For more speaker info, see “Speaker Bio” page.

I’m an active member and past president of the Public Relations Society of America (PRSA) St. Louis chapter and am professional adviser to Southeast Mo State U PRSSA (collegiate level PRSA). Previously, I served PRSA St. Louis as technology chair, social media manager, national voting delegate, university relations liaison, event coordinator, and as the 2015 PRSA Midwest District Conference Chair. I’ve also been a guest instructor at Southeast and currently serve on the university Mass Media Dept. Professional Advisory Council.

As a remote worker, I get to enjoy amazing views of the Ozark Foothills from my home office (our property is adjacent to Clearwater Lake and Missouri Conservation land in Southeast Missouri). I love my (rescued) dogs, and enjoy country music, boatingswimming, camp fires and other outdoorsy-type stuff.

4 thoughts on “About Me

  1. Pingback: The Art of You – College Girl Blog

  2. Pingback: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

  3. Pingback: culpwrit » 9 Things Every Public Relations Student Should Be Doing Over Summer Break

  4. Pingback: 9 Things Every Public Relations Student Should Be Doing Over Summer Break | University of Central Missouri PR Program

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