Speaker Bio

Tressa Robbins’ Speaker Bio

headshot-dec16Professional Background

Tressa Robbins (@tressalynne) brought several years of diversified business, communications, and public relations experience when she joined BurrellesLuce in 1998. She has since applied her extensive marketing, PR and sales know-how, reinforcing BurrellesLuce’s coveted position among PR professionals. In her current role as Implementation Vice President, Robbins works with major accounts to ensure successful onboarding and perform web portal training on media outreach, press release distribution, social media, press clipping/media monitoring, reporting/analytics, as well as consults clients on industry best practices.

She has long been active in public relations and regional business groups, including the Public Relations Society of America (PRSA) currently serving as Programming Co-Chair and national voting delegate for the St. Louis Chapter. Previously, she served as the 2015 PRSA Midwest District Conference Chair, numerous other roles for the St. Louis chapter, and on the Marketing/PR Committee for Fair Saint Louis (one of the nation’s largest 4th of July celebrations) for several years. She mentors students involved in Public Relations Student Society of America (PRSSA) and serves as professional advisor to the Southeast Missouri State University PRSSA chapter. In addition, she has been a frequent—and widely followed—commentator on media relations and social media for Fresh Ideas, the BurrellesLuce blog, is a guest contributor to myriad other blogs and has been quoted in stories appearing in PR Daily, PR News, HubSpot and more!

Honorary Mentions

Upcoming Engagements

Past Engagements

  • January-March 2017/Guest Instructor at Southeast Missouri State University, MC430 “Strategic Social Media for Personal Branding & Networking” special topics course (Cape Girardeau, MO)
  • February 2017/Emcee and Panel Moderator at PRSA St. Louis’ Career Development Day (St. Louis, MO)
  • November 2016/Guest Speaker, Digital Social Personal Branding in PR/Kent State University (Kent, OH, via video conference)
  • October 2016/Session Speaker at 2016 PRSSA National Conference, Public Relations in the Digital Age (Indianapolis, IN)
  • October 2016/Introductory speaker and “Expert Express” Panel moderator at PRSA International Conference (Indianapolis, IN)
  • September 2016/Guest Speaker, Personal Branding & Networking Through Social Media/Murray State University PRSSA chapter (Murray, KY, via video conference)
  • September 2016/Guest Speaker, Using Social Media as a Networking & Branding Tactic at Southeast Missouri State University PRSSA chapter (Cape Girardeau, MO)
  • September 2016/Guest Speaker, Networking & Personal Branding at Webster University PRSSA chapter (St. Louis, MO)
  • March 2016/Featured Speaker, Personal Branding & Influencer Relations at PR360 conference at Murray State University Journalism and Mass Communications Department (Murray, KY)
  • March 2016/Guest Speaker, PR Job Searching at Southeast Missouri State University PRSSA chapter (Cape Girardeau, MO)
  • February 2016/Guest Speaker, Using Social Media in Personal Branding/Stockton University PR Social Media students (Galloway, NJ, via video conference)
  • February 2016/Introductory speaker and Panel moderator at Communications Career Development Day/Presented by PRSA St. Louis; Hosted by Southern Illinois University Edwardsville (Edwardsville, IL)
  • November 2015/Introductory speaker and “Expert Express” Panel moderator at PRSA International Conference (Atlanta, GA)
  • October 2015/Guest Speaker at Southeast Missouri State University PRSSA chapter, Professional Networking Tips (Cape Girardeau, MO)
  • June 2015/Emcee and Introductory speaker for PRSA Midwest Regional Conference, “Gateway to the Best” (St. Louis, MO)
  • March 2015/Conference Kick-Off Keynoter at PRSSA Regional conference “Brand Yourself: the Art of Reputation Management”/Hosted by Georgia Southern University (Statesboro, GA)
  • February 2015/”Living Legends” Panelist and Speaker at PRSSA Regional conference, “PR Elevated: Aspiring to New Heights”/Hosted by Utah Valley University (Orem, UT)
  • February 2015/Media Panel moderator at PR Career Development Day/Organized by St. Louis chapter of PRSA (St. Louis, MO)
  • November 2014/Introductory speaker at PRSA St. Louis’ Digital Communications Summit (St. Louis, MO)
  • October 2014/Guest Speaker at Southeast Missouri State University PRSSA chapter, The PR Job Hunt: Social & IRL Networking, Personal Branding (Cape Girardeau, MO)
  • January-May 2014/Guest Instructor at Southeast Missouri State University, MC430 “Blogging” special topics course (Cape Girardeau, MO)
  • March 2014/Guest Speaker at PRSSA Regional conference, “The Loop: A 360 Approach to Public Relations” Media Relations: Traditional, Digital, Social (Chicago, IL)
  • February 2014/Panel moderator at PR Career Development Day/Organized by PRSA’s St. Louis chapter, hosted by Maryville University (St. Louis, MO)
  • April 2013/Speaker at PRSSA Regional Conference, ‘What’s your Professional Value…Are You In-Demand?’ Media Relations for the Digital Age/Hosted by University of North Carolina at Charlotte (Charlotte, NC)
  • March 2013/Featured Speaker at PRSSA Regional Conference, ‘CommUNITY’ Utilizing Earned & Social Media as Part of Overall Marketing Strategy/Hosted by Valparaiso University (Valparaiso, IN)
  • March 2013/Panel moderator and Emcee at PR Pro-Am Day/Organized by PRSA’s St. Louis chapter, hosted by Maryville University (St. Louis, MO)
  • February 2013/Guest Speaker at Southeast Missouri State University PRSSA chapter, Media Relations: Research, Outreach, Monitor, Analyze (Cape Girardeau, MO)
  • October 2012/Session Speaker (Co-presenter) at 2012 PRSSA National Conference, Why Social Media is a Must (San Francisco, CA)
  • September 2012/Guest Speaker at Southeast Missouri State University PRSSA chapter, Key to a Good Elevator Pitch (Cape Girardeau, MO)
  • April 2012/Speaker at PRSSA Regional Conference, ‘Be in the Conversation’ Utilizing Social & Traditional Media Relations/Hosted by University of Iowa (Iowa City, IA)
  • March 2012/Featured Speaker at PRSSA Regional Conference, Using ‘Southern Hospitality’ in Traditional & Social  Media Relations/Hosted by Belmont University (Nashville, TN)
  • March 2012/Job Search Panelist at PR Pro-Am Day/Organized by PRSA’s St. Louis chapter (St. Louis, MO)
  • October 2011/Panelist at 2011 PRSSA National Conference, Speed Networking session (Orlando, FL)
  • April 2011/Speaker at PRSSA Regional Conference, Social & Traditional Media Strategies/Hosted by University of Nebraska-Omaha (Omaha, NE)
  • March 2011/Keynote Speaker at Missouri State University PR Day, Social Media Myths & Misconceptions (Springfield, MO)
  • March 2011/Guest Speaker at St. Louis University’s PRSSA Day, PR & Emerging Technology (St. Louis, MO)
  • November 2010/Guest Speaker at Southeast Missouri State University PRSSA chapter, Social Media Myths (Cape Girardeau, MO)
  • October 2010/Panelist at 2010 PRSSA National Conference, Speed Networking session (Washington DC)
  • February 2010/Panelist at 2010 PR Pro-Am Day/Organized by PRSA’s St. Louis chapter (St. Louis, MO)
  • June 2009/Introductory speaker for “PR and Passion,” at 2009 PRVille Conference/Organized by PRSA’s Sunshine District (Jacksonville, FL)
  • May 2009/Introductory speaker, track on “Advanced PR Strategies” at 2009 Media Relations Conference/Organized by Bulldog Reporter (New York, NY)

For more on Tressa’s background, see “About” page and/or profile at linkedin.com/in/tressalynne.

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