This week is the third annual AMEC (International Association for Measurement and Evaluation of Communication) measurement week here in North America—as part of AMEC Measurement Month. There are PR measurement-related virtual events all week. The best part? They’re all FREE! Just go to http://amecmmna.com and register for any you’d like to attend. Even if you aren’t sure you’ll be able to sit-in on the live webinar, if you register you will receive an on-demand playback link afterwards.
Measurement Week 2016 kicked-off Monday morning with a Twitter chat using the hashtag #PRmeasure. The chat was hosted by PR News and featured Measurement Hall of Famers Mark Weiner, Linda Rutherford and BurrellesLuce’s own Johna Burke.
I have personally been active on Twitter since 2008 and have participated in more chats than I can remember. I don’t say this lightly and can honestly say, this was one of the most robust chats that I’ve ever participated in, with more than 20 questions and netting more than 400 tweets in one hour! It offered so much valuable information that it would be impossible to summarize into short form—simply wouldn’t do it justice. Instead, we’ve created a Storify for your review. It’s not every single tweet but way more than what I’d call a “recap”.
Watch here for more posts recapping many of this week’s PR measurement activities!
*This post by Tressa Robbins originally appeared on September 21, 2016, on the BurrellesLuce Fresh Ideas blog at http://www.burrellesluce.com/freshideas/2016/09/amec-north-america-kick-off-with-prmeasure/ and is cross-posted here with permission.