How can PRSSA help you?

PR, Communications, Marketing Students: This is a GREAT post by Stacey Howard, SIUE PR instructor, with excellent points on how PRSSA can help you.

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Not interested in a career in public relations? So maybe you think there is no reason to join a professional student organization like the Public Relations Student Society of America? Think again. Membership in a professional organization like PRSSA can help you enhance your education, broaden your network and launch your career…and that’s not just marketing mantra talking!

According to Stacey Cohen, founder of Co-Communications Inc., personal branding is critical for college students, CEOs and everyone in between.

Cohen says, “In a sea of sameness, the need to develop a strong point of difference to progress to the next round is non-negotiable.”

The job market is fiercely competitive, and as I have often reiterated to students, you have to do more than just get the piece of paper. Everyone who crosses that stage on graduation day is doing…

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